Good Ways To Promote Your Business Online With Cheap Or Free Advertising
71How To Promote Your Business Online
Want to know how to promote your business online without breaking the bank? There are many free and very inexpensive ways to advertise using local and global websites that let you market your products and brand at a low cost. Most of these sites only require a free registration then you can build your company profile and start marketing to the public.
Craigslist
Using Craigslist is a really good way to get some free advertising for your business. When using a website to get potential customers, Craigslist is not only a way to direct online traffic but a very good source for needed backlinks. Backlinks are great for boosting your search engine rankings and giving your online presence more authority.
Google Maps
Getting on Google maps is not that hard. The attention you will receive from potential clients who use Google to surf locally can be outstanding. You will need a Google account first and then fill out the information for adding a business listing. Choosing keywords to help people find your business is one of the options. Fill in as many associated keywords as possible to rank on Google maps for additional related searches.
Merchant Circle
Merchant Circle has nationwide coverage in local markets. They provide resources for the local advertiser and personal and business profiles. Once you register for a free account it is possible to get a business listing in your local market. This is a free way to promote your business and get some additional customers calling about the services you offer. You can list your information with some keywords also to pick up additional searches online.
Superpages
With Superpages or Supermedia, you have the ability to set up a free business profile. Add your business listing to categories which match the services you offer. You can also pronote your buisness with special offers and coupons to bring in more customers. Add additional keyword phrases and tell people a little about yourself and your business. This is great for local companies who need to get the word out.
Flyers
This is one of the most effective and cheap advertising methods a business could use. Design a flyer that provides information about the services you offer. Include special savings for those who mention the flyer when they call to get an estimate. After you have made the flyer, go to a local printing store such as Staples, Kinkos, Office Depot, or and good copy machine that is cheap to use. Get some colored paper and make a few hundred copies. Decide which neighborhoods are best to target for your service and start handing out the flyers.
An average return is about 1% and by that I mean phone calls generated. That may seem low but it is good to get this percentage. The average flyer should cost around 10 cents so 200 flyers is only $20.00. Add in $10.00 in gas and you have $30.00 invested not including your time. If you hand out the 200 flyers and receive 2 phone calls and book the jobs you should be in good shape. Say the average service you perform is $100.00, if you get 2 jobs and make $200.00 less your cost of $30.00 that is a net of $170.00. This is a very good way to promote your business with cheap advertising and possibly some customers will become regular
Paid Advertising
Google Adwords
This type of advertising online will require in depth research on keyword phrases that are very close to what your product or website is about. Advertising on the internet is a very combative situation. It is best to try out some phrases with a blog or some other free form of advertisising before you go to a paid model. If you search for the right terms, there are keyword apps that can help you determine which phrases are the best for you based on competition and these are free.
Free Keyword Tools
Find the best free keyword tools that will break down how a keyword phrase ranks and what competition you will be facing. There are many free versions available if you choose the right search terms to find them. Use the NICHE MARKET FINDER to get started and have success with choosing the right phrases to make money on the internet.







WD Curry 111 Level 8 Commenter 7 months ago
I crank out product and teach the less fortunate how to do it. When it comes to this . . . I need a guy like you!